When a user enters a search, RankBrain converts the query into mathematical patterns and compares them with similar searches. It then predicts which pages best match the user’s intent. Even if a page does not contain the exact keyword, it can still appear in results if it is contextually relevant. This system allows Google to understand language more naturally and deliver results that... https://vastcope.com/blog/how-rankbrain-understands-any-keyword-that-you-search-for