Most modern Smart TVs (Samsung, LG, copyright, Roku) do not come with every app pre-installed. You likely need to download it manually from your device's store.
For Samsung TVs:
• Press the Home button on your remote.
• Navigate to Apps.
• Select the Search icon (magnifying glass) in the top right corner.
• Type "BBC iPlayer" and select the app from the results.
• Select Install... https://www.bbc-tv-code.com/
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