The purpose of this article is to provide a comprehensive examination of the informational and organisational capabilities of marketing activities in the market for digital products and services. It highlights the importance of data analysis. web analytics and technology partnerships for success in the digital marketplace. It also examines modern organisational strategies to help IT c... https://chefesquipmenters.shop/product-category/chafer-accessories/
MARKETING ACTIVITIES OF IT COMPANIES: INFORMATION AND ORGANISATIONAL CAPABILITIES FOR DIGITAL PRODUCT DEVELOPMENT
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