This study aims to examine and explain the role of brand love in mediating the effect of intensive distribution and promotion of social media on brand loyalty and e-WOM. The population of this research are customers of minimarket franchise businesses in Bali. The sample size used was 200 people with purposive sampling method. https://www.chiggate.com/shades-eq-bonder-inside-04nch-dark-chocolate-hot-on-sale/